Digital Branding Halifax

Challenge

Mimic Books brief was to encapsulate the essence of their brand in a logo.

Solution

A number of solutions were presented, from which Mimic selected their two favourites; a chameleon on a book and children sat in front of a interactive whiteboard. The two ideas were eventually brought together into one logo.

Results

A fun and descriptive logo that works well for the target audience and can work well with any medium.

Launch website